Appealing to Millennial Patients

Marketing Dollars Shift to Digital

5 Common Email Marketing Mistakes

One of the easiest and most economical ways to reach, educate, and communicate with tens, hundreds, or even thousands of potential patients is through email marketing. Is more

How To Dominate Local Search

Search marketing for a local business is tough — but those of us helping businesses with hundreds, sometimes thousands, of locations know it is a completely different ballgame. It’s more

Twitter’s Head of News, Steps Down

Vivian Schiller announced Wednesday she was “stepping aside” from her role as Twitter’s head of news. Her resignation is the latest in a series of high-level departures more

Stem Cell Treatment Restores Sight

Patients with macular degeneration are having their sight partially restored using human embryonic stem cells. As important as the development is for people in danger of going blind, the more

Appealing to Millennial Patients

How can a brand get that coveted millennial nod? It’s all about talking to them in their own language. “Ever since youth culture became a defined concept, more

Marketing Dollars Shift to Digital

Beyond Viewability: New Metrics Shift Dollars to Digital Almost as soon as an industry consortium released viewability standards for digital ads last year, advertisers and agencies began more