While working in advertising for other industries, we observed that the quality and execution of healthcare marketing was far behind. There was more effort, creativity, and resources being invested in selling a consumer product, than there was in promoting a renowned physician or a nationally ranked hospital.
This is in part due to insurance reimbursement lessening the need to market oneself, dated notions of healthcare being above marketing, and the lack of a business mindset. This results in a lackluster patient experience and slow business growth.
So, we set out to elevate healthcare marketing through beautiful design, well-written content, and technical know-how. Over the past 10 years, we have helped doctors, group practices, and national healthcare organizations elevate their marketing. Most importantly, we’ve helped our clients provide a higher level of patient care.