6Comprehensive Digital Strategy
About Virginia Urology
Virginia Urology has a long history of providing quality care to the Greater Richmond metro area for over 70 years. The practice is comprised of nearly 40 physicians that include urologists as well as physicians specializing in the urologic aspect of anesthesiology, pathology, radiation oncology, and radiology. Virginia Urology has 8 locations throughout the Virginia and 2 licensed and accredited ambulatory surgery centers. www.virginiaurology.com
Marketing Challenges & Goals
Virginia Urology focused the majority of their marketing efforts on traditional media- billboards, print and community involvement. This strategy served them well throughout the years and helped cement them as the leaders in urology care in Virginia. In order to maintain that leadership position they knew it was time to redirect some of their traditional marketing resources to online marketing. The marketing objective was clear; find a digital agency of record to help with everything from website design and SEO to online public relations.