UT Urology

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Urology & Men’s Health Marketing


About UT Urology

Erlanger is the 7th largest public hospital in the United States and has been recognized as “Chattanooga’s number one hospital” by U.S. News and World Report. UT Urology of Erlanger is a team of experts dedicated to treating urology conditions and promoting the overall health of patients. Urology www.UTurology.com, Men’s Health www.DrShrid.com

Marketing Challenges

The challenge for UT Urology is a common one that many specialty groups part of a larger health system face: maintaining control of their own destiny. As part of a larger health system the marketing efforts are for the system as a whole instead of growing the individual departments. UT Urology wanted to grow and generate more business without having to rely upon corporate.

The Strategy

Design and develop a marketing strategy for their urology and vasectomy practices including: new website design, search engine optimization strategy, content writing and social media strategy. The results have been phenomenal.