Triangle Orthopaedics

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Search Engine Optimization Strategy

About Triangle Orthopaedics

Since 1952, Triangle Orthopaedics has been treating an array of conditions from sports related injuries to joint replacements. Triangle Orthopaedics has 20 locations, including 7 Urgent Cares, and 6 MRI clinics throughout North Carolina. With over 55 physicians and numerous physical therapists, they are one of the largest orthopaedic practices in the country.

Marketing Challenges & Goals

Triangle Orthopaedics is truly a misnomer as they offer a full range of healthcare services including: orthopedics, urgent care, rheumatology and more. Their marketing challenges were twofold: 1. To increase SEO exposure to create broad 1st page positioning for their services 2. To better compete with their largest competitor in the state, Duke. This was a tall order. Duke’s Orthopedic program is regarded as one of the best in the country.

The Strategy

Knowing the task ahead of us, Social Doctor started with our in-depth 360º marketing analysis. The analysis allowed us to objectively understand the strengths and weaknesses of both Triangle Orthopaedic and Duke’s SEO strategies. Their new strategy consisted of writing more than 100 pages of content discussing their procedures, clinic locations and physician biographies. We also provided on-page optimization for all their new and existing content. Lastly, we created an on-going content strategy including blog articles and press releases. The results are phenomenal.