Search Engine Optimization Strategy
About Triangle Orthopaedics
Since 1952, Triangle Orthopaedics has been treating an array of conditions from sports related injuries to joint replacements. Triangle Orthopaedics has 20 locations, including 7 Urgent Cares, and 6 MRI clinics throughout North Carolina. With over 55 physicians and numerous physical therapists, they are one of the largest orthopaedic practices in the country. www.triangleortho.com
Marketing Challenges & Goals
Triangle Orthopaedics is truly a misnomer as they offer a full range of healthcare services including: orthopedics, urgent care, rheumatology and more. Their marketing challenges were twofold: 1. To increase SEO exposure to create broad 1st page positioning for their services 2. To better compete with their largest competitor in the state, Duke. This was a tall order. Duke’s Orthopedic program is regarded as one of the best in the country.