Total Dermatology

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Responsive Dermatology Website

About Total Dermatology

Since 1979, Total Dermatology has been providing Board Certified Dermatology to the Orange County area. For over three decades, Total Dermatology has built upon a deep understanding of the intricate science of medical dermatology and the aesthetic artistry of cosmetic dermatology. www.totaldermatology.com

Marketing Challenges & Goals

Total dermatology’s marketing challenges were clear from our 360º Marketing Analysis. Their primary challenge was the website design and navigation. Their existing website included more than 500 pages of content which were completely disorganized. In order to fuel their SEO, Total Dermatology added copious amounts of information. In doing so, their SEO was performing well but their conversion rate was low. Social Doctor was tasked with organizing and designing a new dermatology practice website.

The Strategy

The first challenge was organizing all the content including web pages, blog articles, press releases, before and after cases and videos. Upon doing so we were able to determine which pages had value and deleted, consolidated or archived those that did not. Creating a new site map structure to allow patients to easy navigation the site for information that was relevant to them. Once well organized, we created a new design that matched their unique brand aesthetic.