Responsive Dermatology Website
About Total Dermatology
Since 1979, Total Dermatology has been providing Board Certified Dermatology to the Orange County area. For over three decades, Total Dermatology has built upon a deep understanding of the intricate science of medical dermatology and the aesthetic artistry of cosmetic dermatology. www.totaldermatology.com
Marketing Challenges & Goals
Total dermatology’s marketing challenges were clear from our 360º Marketing Analysis. Their primary challenge was the website design and navigation. Their existing website included more than 500 pages of content which were completely disorganized. In order to fuel their SEO, Total Dermatology added copious amounts of information. In doing so, their SEO was performing well but their conversion rate was low. Social Doctor was tasked with organizing and designing a new dermatology practice website.