PRMA Plastic Surgery

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Custom Facebook Applications

About PRMA Plastic Surgery

PRMA is one of the leading breast cancer reconstruction practices in the world, routinely welcoming out-of-state and international patients. They specialize in state-of-the-art breast reconstruction techniques that use the patient’s own tissue to reconstruct a “natural”, warm, soft breast. They have performed over 5,500 tissue flap breast reconstructions to date. www.facebook.com/PRMAplasticsurgery

Marketing Challenges & Goals

When our marketing conversation began with PRMA they were content with their existing their website and SEO. However, they saw value in our Social Media Marketing services. Specifically our custom Social Media Branding and Custom Facebook Applications. With more than 170,000 followers on Facebook they wanted our help to create a custom experience on social media.

170,000+ Facebook Followers

The Strategy

When creating a Social Media Marketing strategy there are three key objectives; 1. brand your social media sites to create consistency with your other marketing materials 2. incentivize patients to join and participate 3. provide on-going value consistently. We helped PRMA accomplish these objectives by creating custom Facebook applications.