Responsive Hospital Website Design
About North Carolina Specialty Hospital
North Carolina Specialty Hospital (NCSH), is a private, physician-owned medical center that opened its doors in 1926. They have 18 licensed beds, 9 observation beds and more than 40 physicians on staff. They offer surgical specialties in orthopedics, ophthalmology, ear, nose and throat, sports medicine, and more. www.ncspecialty.com
Marketing Challenges & Goals
NCSH was initially referred to us from another satisfied client, Triangle Orthopaedics. Historically, the majority of their business has come from physician and patient referrals; a testament to their reputation in the community and the quality of patient care they provide. However, they knew their digital marketing did not reflect their stellar offline reputation. They wanted a modern user-friendly website that met three primary objectives. First, create awareness for the numerous awards and accolades. Second, provide an educational resource for patients. Third, develop an employee portal.