Laser Skin Care Center

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Medical & Cosmetic Dermatology

About Laser Skin Care Center

Laser Skin Care Center is a highly respected medical & cosmetic dermatology practice located in Long Beach, California. They are a team of eight dedicated dermatologists that provide medical, surgical and cosmetic dermatology. www.LaserSkinSpecialists.com

Marketing Challenges

Laser Skin Care Center provides medical, surgical and cosmetic dermatology. However, the overwhelming majority of their business was insurance based. They needed to diversify their patient base and attract elective healthcare patients to increase their profitability without alienating their medical and surgical dermatology patients.

The Strategy

With a dermatology practice that was equal parts medical and cosmetic we needed to design new materials that struck the balance between sexy and clinical. We didn’t want to turn off medical patients with pictures of only beautiful provocative women. Social Doctor designed and developed a beautiful, clean and sophisticated website that matched their patient base. In addition, we implemented an ongoing marketing strategy complete with content development, social media and email marketing to fuel growth.