California Skin
& Melanoma Center

Read Case Study

Skin Cancer Microsite Design

About California Skin & Melanoma Center

California Skin and Melanoma Center (CSMC) offers a multidisciplinary team approach to skin cancer treatment. The are the only such program in the San Francisco East Bay. CSMC is a subsidiary of our client Diablo Valley Oncology & Hematology. www.calskincancer.com

Marketing Challenges

Diablo Valley Oncology & Hematology was looking for a change. They wanted an agency that could modernize the design and functionality of both their primary oncology and their skin cancer websites. Their focus was on producing bottom line results.

The Strategy

We rarely recommend having multiple website for a single practice; it’s costly and can create confusion amongst patients. However, CSMC had garnered such brand recognition that it made sense to maintain two separate web properties. The key was to create design consistency between the two sites while simultaneously promoting fueling the CSMC brand.