California Fertility Partners

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Fertility Clinic Marketing Strategy


About California Fertility Partners

California Fertility Partners is a Los Angeles fertility clinic dedicated to helping people build families. They have been at the forefront of reproductive endocrinology for over thirty years and are responsible for some of the world’s first IVF babies. www.californiafertilitypartners.com

Marketing Challenges & Goals

California Fertility Partner’s is an institution in the field of reproductive medicine. The founding doctors are the pioneers of In Vitro Fertilization and developed the first IVF program at USC. Due to their exceptional experience and track record they are sought after by families from all over the world. Their marketing challenges were clear, match their digital marketing design with their reputation.

The Strategy

Our strategy started with a visit to the California Fertility Partners clinic in Santa Monica, CA. Social Doctor met the team and got a tour of their state-of-the-art facility. The inspiration for the new website and social media materials was the modern design of their office by a renowned LA architect. We stayed true to the modern design with their responsive website design and social media branding.