Boulder Neurosurgical
& Spine Associates

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Neurosurgery & Spine Responsive Website


About Boulder Neurosurgical & Spine Associates

The mission of Boulder Neurosurgical & Spine Associates (BNA) is to be at the forefront of neurosurgical and orthopedic spine care. BNA surgeons have published their research in dozens of peer-reviewed articles and hold several patents on innovative instrumentation for spinal surgery. www.bnasurg.com

Marketing Challenges & Goals

BNA is unique in that the practice is divided into two categories; patient care and research. Leading their field in both categories they needed a marketing strategy that was representative of their mission. The marketing priorities were clear; design a beautiful clean responsive website, write education content and optimize the site for 1st page exposure.

The Strategy

With every website design project prior to ‘pushing a single pixel’ we begin by mapping out the existing content in a site map. This allows us to reorganize the content for easier navigation and develop an ongoing content strategy for SEO. Given BNA’s clinical reputation we wanted a clean sterile aesthetic and opted for a simple color pallet of white, blue and yellow. The finished design projects professionalism and precision which matches perfectly with a healthcare specialty that does not have the luxury of mistakes.