Appealing to Millennial Patients

Marketing Dollars Shift to Digital

The importance of managing your online reputation?

Author: sdadmin

Managing your medical practice’s online reputation can be seen as a difficult and frightening assignment, but it does not have to be that way. Many medical practice owners fail to understand how a poor online reputation management can directly affect their practice’s overall sales. In a world where the word-of-mouth advertising has gained a lot of power among patients, it is necessary to make sure that prospects and current patients are saying positive things. Believe it or not, they are talking about your practice and it is a really important matter.

Basically, online reputation management is the set of procedures to control what shows up when people are looking for your medical practice or your name in the Google search engine. Your online reputation can be seen in a number of ways. Whether prospects are seeking a medical doctor to do a regular check up, or finding a new dentist to have their teeth whitened, someone is going to approach the Internet to inform themselves about the practice.

The importance of Google Reviews and Yelp

With a transit of over 100 million people per service, Google Reviews and Yelp have taken over the industry of ‘word-of-mouth-to-internet.’ If the patient has had a good, average, and above all, a bad experience, be more than sure that he or she will be using one or both of these platforms to express his or her feelings about it. With these two programs being always in the first places of your related searches, it is going to be very difficult to ignore the information found in them.

With the ongoing presence of Yelp and Google Reviews, you have to be constantly monitoring the interactions of your patients with your medical practice. Make time to answer the reviews and comments they make. If the reviewer wrote something nice, you might want to reach out to him or her with a simple ‘thank you.’ Showing gratitude towards the patients leaves them with a feeling that they are being appreciated even after the doctor-patient interaction has ended. On the other hand, if you receive a contrary response, try to acknowledge it and rectify it at your earliest convenience. A polite tone must prevail in every sentence directed towards the people who are commenting about your practice and you.

Being transparent

Allowing your patients to talk about your services publicly is not only a trend that big companies are doing, but also a major practice that has been spreading across all business segments. Being transparent means that you are prepared to confront criticism and ready to openly address it.

The phrase ‘There’s no such thing as bad publicity” can only be applied if you are some type of controversial public figure. As a medical practice owner, that can seriously affect the performance of your business. Good online reputation management is not only about reacting to the bad comments posted about your services, but also about how to do it, and the right time to do it.